Tiwa Savage is one Nigerian finest female artistes that’s making waves, she is a man in a woman’s skin considering the hurdles she has had to overcome, personal life and career wise.
Tiwatope Savage-Balogun born 5 February 1980, locally and internationally known by her stage name Tiwa Savage, is a Nigerian singer, songwriter, performer and actress, just name it.
The Eminado hit maker is currently signed to Sony/ATV Music Publishing as a songwriter. Savage signed a recording contract with Mavin Records in 2012 which automatically gave her the title Mavin Records first lady. Tiwa Savage also signed a management and publishing deal with Roc Nation in June 2016, an achievement which she personally confirmed through her Instagram.
She co-wrote the track “Collard Greens & Cornbread” off Fantasia Barrino’s Grammy-nominated album, Back to Me. Savage was featured on Solar Plexus, a compilation album released by Mavin Records. Tiwa Savage’s debut studio album, Once Upon a Time, was released on 3 July 2013. It was supported by the singles “Kele Kele Love”, “Love Me (3x)”, “Without My Heart”, “Ife Wa Gbona”, “Folarin”, “Olorun Mi” and “Eminado”. Savage’s second studio album, R.E.D, was released on 19 December 2015. It produced the singles “My Darlin’”, “African Waist” and “If I Start To Talk”. Savage sings in English and Yoruba. As a singer, her achievements include one MTV Africa Music Award, two The Headies Awards, one Channel O Music Video Award, one Nigeria Music Video Award, and two City People Entertainment Awards, among others. She is a truly a force to reckon with in the Nigerian music industry.
Tiwa Savage currently is widely regarded as the most consistent and successful female musician in Nigeria till date, owing to the fact that she has been in the music scene and till date still proves her relevance.
In an Interview with Tiwa, she described how she moved to the United State in her teenage years, Los Angeles precisely; there she met her now estranged manager and husband Tee Billz. She recounted how he was instrumental in her career and personal life. She said he told her that she’s got the talent and zeal but to succeed in the music industry and grow your musical career, branding is 80% while talent is 20%.
He is the brain behind the re-branded Tiwa Savage we see today, which everyone clamours for. Tiwas Savage is truly a sight to behold when you see her doing her thing on stage. She recalled how they met and for Tunji, it was love at first sight but to her, it was strictly for business.
She said that numerous people tried to discourage her from settling in Nigeria. Moreover, people told her that she wouldn’t be welcome as a female singer. Furthermore, they said that she wouldn’t be able to share the same stage with the likes of Tuface and Wizkid. Savage didn’t allow people’s negative ideology of her discourage her from doing music, which was her dream. She released her debut single “Kele Kele Love”. The song made its way to the top of several Nigerian music charts.
Tunji told her it was either he marries her or manages her, and she said it was a no-no for her but as time passed by, she couldn’t resist the aura and charisma he posses, which left her eating her words and finally tied the nuts even though the union didn’t last beyond 2 years, but believe it or not, she is a strong personality.
Till date she has 15 Awards and 39 nominations so far in her music career, both locally and internationally.
Tiwa Savage is Nigeria’s queen of endorsements. She has endorsement deals currently running with four powerhouses in their respective fields. She reportedly signed an endorsement deal with South African telecom Giant operating in Nigeria, MTN Nigeria for over 30million Naira, She also signed endorsement deals with renowned international brand Pepsi worth over 30 million naira, Her Konga Deal is worth about 20million naira, while her Forte Oil, and Maggi runs into several millions of Naira too. Just her endorsement deals put together is enough to get 2 beautiful duplexes at the popular Lekki Phase 1 on the Lagos island. She is the Nigerian female musician with the highest endorsement deal followed by Seyi Shay.
Tiwa Savage is not easy to come by, be sure to part with some huge chunks of your money should you require her services. Talking about her albums sales, concerts, local and international tours, properties in choice areas and all endorsement put together, Tiwa Savage is currently worth for 2016 is $5 million according to Forbes magazine.